WE TAKE NOTHING FOR GRANTED.
To get to know the heart of the message, we ask questions and actively listen to your answers.
When we understand where the story is coming from and to whom it is going, then we can really begin.
Together, we will cultivate the vision to produce a film that will engage with your audience in precisely the right way.
Telling stories through film production is a collaborative endeavour.
That is one of the most enjoyable things about it.
The other is bringing a story to life. Your story.
HERE’s a VARIETY OF things we got made.
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Team Work
Every one of our productions is invested with the passion and desire to make it as great as it possibly can be.
We bring together the some of the most talented creatives and crew in Australia
to produce the very best, most engaging film for your audience.
EXAMPLE Project: CHOOSE GP
The Issue:
For several years, now the RACGP (Royal Australian College of General Practitioners) has been working hard to alter a growing perception that a GP is somehow less of a doctor than a specialist of some kind. Obviously, specialists are a very important part of the medicine practices tapestry, but the GP is equally important; and in a lot ways, more important to the majority people, day to day. While this in itself may be a large point of discussion, on this occasion our task was of a slightly different nature.
The Brief:
We were asked to produce a series of online content films as part of an attraction campaign. This was made of a ‘hero’ piece, in the form of a 45 second film that would entice the med students to delve deeper and watch some, or all of the six mini-documentaries that illustrate the advantages that life as a GP has over the other possible career pathways.
With the target audience being med students in, or finishing their university degrees, the intention was to show them that a life in medicine could be flexible. It didn’t have to be in a hospital or an urban centre, and that being a GP is not just about colds, gastro and flu jabs.
It was a laser-focused, predominantly digital campaign, accompanied by outdoor print around the relevant universities.
The Result:
The RACGP were delighted with the end products. In market, the figures showed that the campaign has had fantastic engagement, with tonnes of views, many of which leading to click-throughs to further information.
EXAMPLE Project: Continence CHampion
THE ISSUE:
Building on from the campaign we created the previous year, which sought to breakdown the stigma surrounding incontinence by using humour, The Continence Foundation wanted to encourage people to begin strengthening their pelvic floor.
THE BRIEF:
The creatives at The Shannon Company came up with the great idea of having five short videos that would come up at certain times of the day as you scrolled through Instagram and Facebook. The idea being, that these quirky messages would interrupt your newsfeed with a humorous reminder to “squeeze” that pelvic floor.
THE RESULT:
The initial media buy lead to a 60% organic reach, ulitimately leading to 395,551 unique visitors to The Continence Foundation website over 12 months. Needless to say, they were ecstatic with that level engagement.
Contact Us
For queries, quotes, career enquiries, or just to say hello, drop us a line or give us a bell.
Level 2, 461 Bourke St
Melbourne, Victoria 3000
Cathal +61 (0) 413 851 813
Office +61 (03) 8602 2109
Why not finish with good ol’ fashioned show reel?
